May 20th, 2008 FitPlanet to green the Patriot Triathlon and the Cranberry Country Triathlon
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Bruce in
News 5.20.08 — Athletes for a Fit Planet is pleased to announce it is partnering with Sun Multisport Events to implement environmentally responsible practices at two premier New England triathlons., the July 5th Patriot Triathlon, a half iron distance race in Freetown, MA, and the August 24th Cranberry Country Triathlon, an Olympic-distance race in Lakeville, MA.
“Environmental sustainability is important to both the athletic community we serve and to the core principles of Sun Multisport Events,” said Eric Averill, Sun Multisport Events founder and lead Race Director. “We are excited to be working with FitPlanet to help us make significant changes at this year’s races and to develop a long-term environmental plan for 2009 and beyond.”
FitPlanet has customized a set of initiatives for 2008 that include, among other things, a comprehensive recycling plan, the use of green portable toilets, and a campaign to encourage athletes to reduce and offset their carbon emissions. In addition, FitPlanet is working with Sun Multisport Events to tailor a plan for rolling out additional environmental initiatives over the next three years.
“What’s important is that Sun Multisport Events has made environmental responsibility a long-term objective,” said Bruce Rayner, FitPlanet’s Chief Green Officer. “We will introduce many changes at this year’s events but just as important we will build on these successes in future years to create truly sustainable events.”
Surveys conducted by FitPlanet show overwhelming demand by athletes for race directors to become more environmentally responsible. “The investment and commitment Sun Multisport Events is making today will pay dividends in the future,” said Rayner.
About Sun Multisport Events
A leading Massachusetts-based event management company, Sun Multisport Events’ mission is to create high-quality and environmentally responsible multisport events. Sun Multisport Events produces the Patriot Triathlon, a half iron distance race now in its second year, and the Cranberry Country Triathlon, an Olympic distance race in its seventh year. In addition, Sun Multisport Events produces Multisport World Conference and Expo every March in the Boston area. Multisport World
is a unique event designed to jump start the New England multisport season and features the largest multisport expo of any event on the east coast with more than 80 participating sponsors. For more information contact Mark Walter, President, Sun Multisport Events at Info@SunMultisportEvents.com
