All the News That’s Fit

dataApril 28th, 2008

FitPlanet launches first-of-its-kind Green Race Directory

dataPosted by Bruce in Uncategorized

4.28.08 Athletes for a Fit Planet today launched the Events Directory, the first searchable database of environmentally friendly races and events in the industry. The initial posting includes 16 events, primarily triathlons, that implemented at least one green initiative in 2007 or are planning at least one in 2008.
“FitPlanet will be adding more races and events to the directory in the coming months,” said Bruce Rayner, FitPlanet’s Chief Green Officer. “However, we are not looking for ‘green’ marketing hype - we want to see evidence of a real and substantial commitment to environmental responsibility.”
To contribute to the Events Directory, Rayner is encouraging athletes and race directors to email FitPlanet at directories@afitplanet.com with information about green events. “The more eco-friendly events that athletes have to choose from, the better off we all will be.” he said.

dataApril 27th, 2008

Earth Day’s not enough, let’s make it Earth Century

dataPosted by Bruce in Blog

4.27.08 How did you spend Earth Day? Did you attend a rally? Were you a bit more conscious about what you recycle? Did you change a few light bulbs to compact florescents? Perhaps you rode you bike to work? That’s great - every little bit helps.
What the Planet needs, however, is not one Earth Day a year but 365. And if we are going that far, let’s make it Earth Decade. On second thought, let’s go for Earth Century.
What’s my point? One day is not enough to change habits - a year or a decade is.
So when you fly to that next business meeting or vacation destination, offset your greenhouse gas emissions (atmosfair.org is a good carbon offset site to use but you make your own decision).
The next time you’re in the market for a new car, don’t buy that SUV, buy a hybrid (or electric, or hydrogen, or fuel cell) car.
And when you buy a new home, pass on that 8,000 square foot McMansion, and buy something that requires less energy to heat and cool.
And as an athlete, the next time you are looking for a race or event — be it a triathlon, road race, century ride, open-water swim, charity walk, or whatever — check the race website to see if it has a green plan. If not, email the race director to ask why not, then continue your search for one that does. Starting Monday, April 28, you can also search the FitPlanet EcoRace Directory at www.afitplanet.com/raceinfo.
Race Directors that are putting on sustainable events need your support. Together we can make everyday Earth Day.

dataApril 14th, 2008

Visit FitPlanet at USAT Olympic Trials in Tuscaloosa

dataPosted by Bruce in News

4.14.08 — If you’re going to be in Tuscaloosa, Alabama, this weekend for the USA Triathlon Collegiate National Championship and the US Olympic Team Trials, be sure to stop by and say hello to Athletes for a Fit Planet. We’ll have a booth at the Expo on Friday, April 18, in the Athletes Village, located on the corner of Jack Warner Parkway and Greensboro Avenue in Tuscaloosa.

The Collegiate race gets underway at 7 am Saturday morning and the Olympic Trials take place in the afternoon: noon for the women and 2:30 pm for the men.

If you’re concerned about the environment and want to see triathlons become greener, then stop by our booth between 10 am and 6 pm Friday and take the FitPlanet EcoSurvey and sign the FitPlanet EcoPledge. We’ll have FitPlanet bamboo T-shirts for sale plus eco-friendly giveaways.

See you in Tuscaloosa!

dataApril 14th, 2008

USA Triathlon taps FitPlanet for Sustainability Task Force

dataPosted by Bruce in News

4.14.08 — Athletes for a Fit Planet is pleased to announce that Chief Green Officer Bruce Rayner is participating in the recently formed USA Triathlon Sustainability Task Force.

USA Triathlon, which has over 100,000 athlete members and is the sanctioning body for over 2,000 triathlons in the US annually, announced the formation of the four-member Sustainability Task Force in the spring issue of USA Triathlon Life. The Sustainability Task Force is led by Kathy Matejka, USAT’s Director of Event Services. In addition to FitPlanet’s Rayner, the Task Force includes Jeff Henderson, USAT-Certified Race Director and co-founder of the Council for Responsible Sport, and Jay Udelhoven, USAT member and Senior Policy Advisor for The Nature Conservancy.

The Sustainability Task Force will assess and consider USAT’s strategic position and plan for supporting race venue environmental impact and sustainability, according to Matejka. “We will lay the foundation for a broader strategy by the federation’s constituents to address this key issue that becomes more important with each passing day,” she added.

“USA Triathlon is taking a leadership role in addressing the issue of environmental responsibility,” said FitPlanet’s Rayner. “Because of its large and growing membership base and its strong relationships with the triathlon racing community, USA Triathlon can have a profound impact on the awareness and practices of race organizers, athletes, and all multisport stakeholders,” said Rayner.

USA Triathlon is the sanctioning authority for more than 2,000 diverse events ranging from grassroots to high-profile races nationwide. The organization works to create interest and participation in a variety of programs including camps, clinics, races and educational opportunities.

USAT’s 100,000-strong membership is comprised of athletes of all ages, coaches, officials, parents and fans striving together to strengthen multisport. The sactioning body’s mission is to provide excellence in leadership, structure and education for the growth and development of the sport. USAT’s vision is to set the standard of excellence as a world leader in the sport by promoting a healthy lifestyle and encouraging participation and achievement.

dataApril 2nd, 2008

Triathletes unite: environmental sustainability is up to you

dataPosted by Bruce in Blog

I turned 50 a month ago. It was good to be surrounded by friends and family, and the party, presents, and cake were great. But when I look back on the day, I’ll mostly remember the hike I took up a 4,000-foot New Hampshire peak with my chocolate lab Zoe.

The snow was hip deep in places but the trail was passable. A couple of free-heel skiers had been up the trail earlier in the day so we followed their tracks. When we got to the summit the wind was blowing hard and steady from the southwest. It felt good to lean into it and just take in the view - 360 degrees of peaks and valleys, and the clouds moving fast across the afternoon sky. I was 50, I was on the top of a 4,000 footer in late winter with my dog, and I couldn’t have been happier.

As I started to descend, I thought about my 5-year-old daughter. She loves to hike too. When she turns 50 in 2052, will she be able to enjoy what I was experiencing on that day? Would there still be snow in New Hampshire? Will the stands of pine and oak and maple that define this area still be here?

Wrapping your mind around the environmental challenges the world faces can be overwhelming. And the profound impact they’ll likely have on mankind is just too scary to contemplate. But contemplate them we must. And then we must act.

As human beings, that means consuming more wisely. It means using less of just about everything: gasoline, paper, electricity, and plastic. It means reusing, recycling, and composting. It means patronizing companies that have a sincere commitment to environmental responsibility. It means living more consciously.

As an athlete it means choosing to participate in events that are doing the same. That are striving to minimize the impact they have on the environment. That use less gasoline, paper, electricity, and plastic. That reuse, recycle and compost. That align themselves with sponsors and vendors that are doing the same.

I know of very few triathlons or road races in the US that are environmentally responsible. FitPlanet is working with three that are passionate about the cause: Reach the Beach Relay, Tri-Maine, and EndureIT Multisports. Others will get the message when athletes start to demand it.

One man who “gets it” is Mitch Zeisler, executive director of the Charles River Challenge. Mitch is planning this 100% sustainable, non-profit, Olympic-distance triathlon in and around the Charles River in the Cambridge/Boston section of the river. The inaugural race is planned for 2010, but that all depends on the river’s water quality.

Until recently, like most urban rivers in the US, the Charles was unswimmable. In 1995, the EPA gave it a D for water quality. While more or less swimmable today, it still suffers the occasional sewage spill during heavy rains and algae breakouts in the summer. The riverbed sediment remains toxic. The Charles River Challenge is an opportunity to bring attention to the environmental plight of the river. It’s a catalyst for action.

So why wait till 2010 to hold the race? Why not move it up a year to 2009?

Here’s an idea. What if hundreds of triathletes emailed the Charles River Challenge at info@charlesriverchallenge.org? Maybe then the powers-that-be would move a little faster.

You have the power.